Continuing my competition brief for design research project module. The brief is created by 2013.2 student assessment projects, international society of typographic designers. I chose on this brief to allow me to create a typographic piece for my portfolio. My client are Sound Bites British Library, they have asked to design a submission that investigates sound and recordings from their digital collections.
It is to be essentially typographic and I can use any methods and media to convey my solution.
Competition Brief -
British Library Sounds presents over 50,000
recordings that cover a vast range of themes –
from music, drama and literature, to oral history,
wildlife and environmental sounds. Categories in
the collection include: Accents and Dialects; Arts,
Literature and Performance; Classical Music;
Environment and Nature; Jazz and Popular Music;
Oral History; Sound Recording History; World
and Traditional Music; Sound Maps.
We want you to focus on the Accents and Dialects
category of the collection by going to the
following link:
http://sounds.bl.uk/information/public-collections
Ensure that you select only the following categories
under ‘Public Collections’ –
• Number 4 BBC Voices and/or
• Number 40 Survey of English Dialects
As in countries around the world, the United
Kingdom is made up of a rich tapestry of accents
and dialects, from Buchan Doric to the Scouse of
‘The Boys from The Blackstuff’ (‘gie’s a job’) …
from ‘Rab C Nesbitt’ to ‘Gavin and Stacey’ … from
‘Eastenders’ to ‘Emmerdale’. Accents are important
– they characterise us as individuals and communities,
reflect our urban and rural identities and, undoubtedly,
act as a mark of social status – think of the Received
Pronunciation that still defines Radio 4. An accent
can be a transient thing, depending on where we
move to and how our lives change.
The Brief
You are required to design a submission that
investigates sound recordings selected from the
British Library Sounds digital collections. This brief
presents you with the opportunity to express the
essence and spirit of your chosen sound recordings.
You may wish to edit and select appropriate ‘sound
bites’ from these audio clips or use transcripts for
your text matter. Consider the juxtaposition of your
chosen recordings – do they have anything in
common? Do they address similar issues/themes?
Are they opposites? Or simply celebrate the emotions
that are aroused by your chosen words.
Consider the way that different accents may suggest
particular fonts – some bolder, some softer, sharp,
distressed, condensed, thin, fat, serif/sans serif etc.
You decide – the possibilities are endless.
Use whatever methods and media you consider
appropriate to convey your solution effectively –
as long as you express a solid idea, inform us and
show us your typographic skills. Make sure that you
incorporate typographically detailed text matter that
expresses an information hierarchy. Remember that
words and language are our collateral and that your
submission should be essentially typographic.
Target Market
Educationalists, social historians, design professionals
and a discerning public
Submission Guidance/Requirements
Your project submission should include sufficient
appropriate material to show that you have
addressed the brief comprehensively and clearly
expressed your design and typographic skills.
It must include:
• Strategy
• Research and design development
• Specifications/Grid(s)
• Final outcomes
• Disc showing development and presentation
images of your project
Cross-reference this project brief with the
Assessment Criteria guidance notes.
SOUND BITES