Design research project - Ideo

I remember last year in my design research methods we had to go through a process to complete our brief. The 5 stage design process included, research, problem, ideas,solution and refining the final piece of work. For my research I used IDEO to help my conduct my research, this helped me identify my problems to figure out a solution for my brief.

Misconceptions: Visit California commercial

http://www.youtube.com/watch?v=ZAwqumoO0Ds

California is the land of legend: doesn't everyone drive a convertible, surf, live in a bikini, or act like a rock star?

Well, not everyone -- and the California Travel and Tourism Commission's new "Misconceptions" television ad pokes fun at many of these stereotypes, while showcasing the State's abundance of attractions for visitors in a new TV spot. "Misconceptions" brings together some of the most famous icons in pop culture, including Betty White, Kim Kardashian, The Jonas Brothers and Jason Mraz, celebrating the vast diversity of the California experience. The ad features locations around California from ski slopes to beaches, the Golden Gate Bridge to the Redwoods and beyond.

I have recently seen this Tv commercial about two - three times and I noticed that it is really similar to my personal brief in Design Research Project ( Stereotypes )

it the advert it says the typical stereotypes of living in California, USA . 

- big cars , celebs , hollywood glamour, beaches 

The ending is basically saying come visit California to see yourself. Not only does it show the popular attraction sites but also makes fun of it with the stereotype. 

For mine, I am celebrating the Stereotypes saying that these Regional stereotypes in Manchester, London (the main attractions in United Kingdom) help create our British Culture. Its those good and bad stereotypes that have created Britain today.      

Paperchase

These are some of the designs I am interested in to create the Albatross T-shirt for His and Hers. I notice that I really like colorful illustrations where the color is close to being a solid shade without any shading. I like how the characters can be placed on one item of product or continuously repeated, it works.

Unfortunately I do not know who designed these as they are working as part of Paperchase but I believe that Paperchase always does similar styles for their collections, but changing the character and color intensity.

Albatross Clothing

 

 

 

Before I looked at their website, I had an idea to create a 'Couple Clothing' line. A his and hers Tshirt where when the girl and boy wears the Tshirt together it becomes one or a pair of characters.

I then came across the website and I noticed they did some similuar illustrations with the Owl design and moustache face.