California is the land of legend: doesn't everyone drive a convertible, surf, live in a bikini, or act like a rock star?
Well, not everyone -- and the California Travel and Tourism Commission's new "Misconceptions" television ad pokes fun at many of these stereotypes, while showcasing the State's abundance of attractions for visitors in a new TV spot. "Misconceptions" brings together some of the most famous icons in pop culture, including Betty White, Kim Kardashian, The Jonas Brothers and Jason Mraz, celebrating the vast diversity of the California experience. The ad features locations around California from ski slopes to beaches, the Golden Gate Bridge to the Redwoods and beyond.
I have recently seen this Tv commercial about two - three times and I noticed that it is really similar to my personal brief in Design Research Project ( Stereotypes )
it the advert it says the typical stereotypes of living in California, USA .
- big cars , celebs , hollywood glamour, beaches
The ending is basically saying come visit California to see yourself. Not only does it show the popular attraction sites but also makes fun of it with the stereotype.
For mine, I am celebrating the Stereotypes saying that these Regional stereotypes in Manchester, London (the main attractions in United Kingdom) help create our British Culture. Its those good and bad stereotypes that have created Britain today.
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