Sound Library

Continuing my competition brief for design research project module. The brief is created by 2013.2 student assessment projects, international society of typographic designers. I chose on this brief to allow me to create a typographic piece for my portfolio. My client are Sound Bites British Library, they have asked to design a submission that investigates sound and recordings from their digital collections.
It is to be essentially typographic and I can use any methods and media to convey my solution.

Competition Brief -
British Library Sounds presents over 50,000
recordings that cover a vast range of themes –
from music, drama and literature, to oral history,
wildlife and environmental sounds. Categories in
the collection include: Accents and Dialects; Arts,
Literature and Performance; Classical Music;
Environment and Nature; Jazz and Popular Music;
Oral History; Sound Recording History; World
and Traditional Music; Sound Maps.
We want you to focus on the Accents and Dialects
category of the collection by going to the
following link:
http://sounds.bl.uk/information/public-collections
Ensure that you select only the following categories
under ‘Public Collections’ –
• Number 4  BBC Voices and/or
• Number 40  Survey of English Dialects
As in countries around the world, the United
Kingdom is made up of a rich tapestry of accents
and dialects, from Buchan Doric to the Scouse of
‘The Boys from The Blackstuff’ (‘gie’s a job’) …
from ‘Rab C Nesbitt’ to ‘Gavin and Stacey’ … from
‘Eastenders’ to ‘Emmerdale’. Accents are important
– they characterise us as individuals and communities,
reflect our urban and rural identities and, undoubtedly,
act as a mark of social status – think of the Received
Pronunciation that still defines Radio 4. An accent
can be a transient thing, depending on where we
move to and how our lives change.
 
The Brief
You are required to design a submission that
investigates sound recordings selected from the
British Library Sounds digital collections. This brief
presents you with the opportunity to express the
essence and spirit of your chosen sound recordings.
You may wish to edit and select appropriate ‘sound
bites’ from these audio clips or use transcripts for
your text matter. Consider the juxtaposition of your
chosen recordings – do they have anything in
common? Do they address similar issues/themes?
Are they opposites? Or simply celebrate the emotions
that are aroused by your chosen words.
Consider the way that different accents may suggest
particular fonts – some bolder, some softer, sharp,
distressed, condensed, thin, fat, serif/sans serif etc.
You decide – the possibilities are endless.
Use whatever methods and media you consider
appropriate to convey your solution effectively –
as long as you express a solid idea, inform us and
show us your typographic skills. Make sure that you
incorporate typographically detailed text matter that
expresses an information hierarchy. Remember that
words and language are our collateral and that your
submission should be essentially typographic.

Target Market
Educationalists, social historians, design professionals
and a discerning public
Submission Guidance/Requirements
Your project submission should include sufficient
appropriate material to show that you have
addressed the brief comprehensively and clearly
expressed your design and typographic skills.

It must include:
•  Strategy
•  Research and design development
•  Specifications/Grid(s)
•  Final outcomes
•  Disc showing development and presentation 
 images of  your project
Cross-reference this project brief with the
Assessment Criteria guidance notes.
SOUND BITES

Albatross

My final T-shirt design for Albatross. My inspiration was the patterns and colours that paperchase use for their own stationary collections. I based mine on the albatross logo and enhanced it so that it was more geometric. My design really stands out from the white coloured shirt,  the pastel and fluorescent colours compliment each other nicely. I did two designs because I wanted it to be a 'his and hers' item.




Batiste






Looking through some trends, my final design ideas came from geometric shapes and stripping the logo back to its most basic. I focused on taking away the patterns and graphics that the usual hairspray bottles have and focused on the gradient colours . The top two are geometric shapes which i thought was really interesting to try out that trend.

Here is what it would look like if it was to be produced...





This is the selling point that I imagine the new Batiste Hairspray would be presented in.





Graphic design 2013 trends

I decided for my bastiste dry hair shampoo to focus on Graphic Design trends. I dont know the fragrance for the hair spray so the brief is very open. I started to look at 2013 current Graphic Design trends and found these :

01. Geometric Design - A combination of minimalism and simple shapes and colours in editorial works. I find these really interesting to look at even though it consists of bare colours and shape.




02. Stripping it Back. - This is really interesting to me because I have noticed a lot of popular logos have simplified their logos in 2013. Microsoft, Ebay , Starbucks and many more logos have redesigned their logo to its bare minimum.


03. Hand drawn illustration - I find these to be really captivating because the illustrations look like layers and layers of illustrations collaged together to look like one piece of work. This makes us appreciate the hand drawn aspects from humans and the printed illustrations we use with technology.

Ahmed Taouti


04. Making stuff look old - With all the new apps and technology that is free to download. We are able to make modern photos and works look old. It allows us to mess with the contrast and build our own indivdual effects to create a one of a kind piece.



05. Social networking - With Facebook, Twitter and Youtube, social networking is the best form of technique to communicate with the public/customers. Not only can everyone create their own business page, they're able to create promotions without actually having to worry about printing.



I have experimented with some on these trends for the batiste hairsprays which I will upload soon.